Danone
Oikos Triple Zero

DREAM TEAM
Lauren Kowprowski Bodner // Sr Brand Manager
Dianna Biennevdos // Sr Project Manager
Connie Hwang // Sr Designer
Omar Bouras // Sr Render Extroirdinare
Francesco Tonelli Studio // Food Photographer & Styling

Danone's in-house team was tasked to simplify and modernize the masculine Triple Zero tier. With its iconic black and silver colorways, how could we amp and cue deliciousness while retaining consumer recognizable and notable brand attributes? 

Through photography and removal of stagnant design elements, an overall uncluttered, bolder, and fresher pack was born.  With the aid of more realistic and appealing hero food photography, we were able to cue a healthier, fresher, more delicious and appealing side while harmonizing with the Brand's iconic black background. 

Project Oikos (both Triple Zero and PRO) is still one of my favorite projects to date. I'm extremely proud of the team, from Lauren and Dianna to outsourced vendors who we collaborated closely with. The people who made this project possible made it an absolute joy to work on during a time of chaos and uncertainty in the world. I am very grateful to have been entrusted with overseeing and working on this project from conceptual to production/rollout. 

Danone
Oikos PRO

Big brother to Oikos Triple Zero's tier, PRO's focused on cueing high protein and low sugar for nutrient dense consumers while retaining heritage visual cues from the Oikos umbrella brand.
Food photography adapts the same look and feel from Triple Zero - photoshoot was done together with Francesco Tonelli and his stylist.