“Grids do not exist in a vacuum.
    They exist in relation to the content.
    We never start with a grid.
    We start with an idea which is then
    translated into a form, a structure.”

                                     
                          —Linda van Deursen

A REALIZER'S ROLE 

At Jones Knowles Ritchie, as a realizer, I worked on  bridging the gap between initial concepts and final artwork. Aiming to integrate design concepts and production capabilities through understanding
form and structure.

We consider the entire range and pride ourselves as being meticulously loyal brand stewards. Our role Extends, Adapts, and Translats (E.A.T) design across a multitude of SKUs and touchpoints.