Johnson and Johnson - Kenvue
OTC and Beauty
DREAM TEAM
Maggy Hsueh // Sr Brand Manager
Connie Hwang // Sr Designer
CASE STUDY
Team Design was tasked to simplify and modernize the iconic Triple Zero tier. Retaining its black and silver colorways, how could we amp and cue deliciousness while retaining consumer recognizable design attributes?
Through photography and removal of stagnant design elements, an overall uncluttered, bolder, and fresher pack was born. With the aid of more realistic and appealing hero food photography, we were able to cue a more healthier, fresher, more delicious and appealing side while harmonizing with the Brand's iconic black background.
